Retired firefighter raises more than 140K for poppy appeal
A retired Staffordshire firefighter has raised more than £140,000 for the Poppy Appeal in the past six years.
Since 2020, Kelvin Chell, from Audley, Newcastle-under-Lyme, has been fundraising for the Royal British Legion by designing and selling bespoke enamel poppy badges.
Kelvin is continuing his efforts this year and his pins with a purpose are now on sale for £4 at locations across the county.
After raising £50,000 in 2025, he has created new badge designs representing Staffordshire Fire and Rescue Service and Staffordshire Police.
He has also designed a bespoke JCB digger-themed pin badge after teaming up with JCB and Fenton-based JCB supplier Rayne Engineering.
Kelvin said: ""There are 15 new designs available to choose from this year.
"Each year the demand for these unique poppies increases and they're now being sent all over the world.