On Air

Early Mornings

06:00 – 07:00
Now Playing
Album art

Message of love

Pretenders
Staffordshire nine year old becomes the face of ECB campaign.
Local News

Staffordshire nine year old becomes the face of ECB campaign.

17 May 2026

A young cricketer from Staffordshire has been left stunned after a video starring her was watched more than a million times.

Nine-year-old Edie, who plays for Oakamoor Cricket Club in north Staffordshire, is the face of a new England and Wales Cricket Board (ECB) campaign celebrating the volunteers and families behind grassroots cricket.

Released last week, the video has already racked up more than a million views online, with fans tuning in from as far afield as India and Sri Lanka.

The ECB is aiming to get a record 500,000 women and girls playing cricket this year, as England Women prepare for a home World Cup campaign.



Back to News