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Stoke City roll out new crest as hundreds queue for shirts
Local News

Stoke City roll out new crest as hundreds queue for shirts

27 Jun 2026

Stoke City have announced the club's new crest has been installed at bet365 Stadium.

The Potters adopted a new design last summer following several months of consultation with fans and revealed a "phased" introduction at their home ground with similar updates to be made at their Clayton Wood training complex "over the coming seasons”.

68% of fans voting chose a shield depicting a Staffordshire knot, the club's foundation date of 1863, their famous red and white stripes, and a kiln, in a nod to the area's link to the ceramic industry 

Stoke owner and chair John Coates said the new crest showed the "history, traditions, work ethic and togetherness" of the club and the city.




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