University students help map out regeneration

A new project to map business occupancy rates in Newcastle-under-Lyme town centre is being carried out by students from Keele University Business School.

The project will be used to support local regeneration and boost the local economy. 

The work is being carried out by students on Keele's MBA course, as part of their studies, with support from Newcastle-under-Lyme Borough Council's Economic and Regeneration team including its partners.

It aims to create a clearer picture of not just how many premises are occupied or vacant within the town centre, but the nature of what that occupancy looks like. 

Operating out of the University's Keele in Town building on Ironmarket, the students aim to create a baseline which the local authority can use to tailor regeneration and support programmes.