Wear it red for charity

Midlands Air Ambulance Charity is encouraging people across Staffordshire to take part in the upcoming 'Wear it Red' campaign.

Registration has now opened for those looking to take part and plan activities as part of the annual 'Wear it Red' campaign, which will take place throughout February 2027.

Supporters are invited to organise red themed fundraisers, which the charity says could include dressing head‑to‑toe in red, hosting "bake it red" cake sales or getting creative with "paint it red" activities. 

Everyone who registers to support the campaign will receive a free digital resource pack.

The pack contains fundraising ideas, downloadable materials, and a special message from the charity's aircrew.

To register interest and receive a free digital Wear It Red Resource Pack, visit the Midlands Air Ambulance website here.